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Tone & Feel

The design system should exude professionalism, innovation, and reliability while incorporating elements of approachability and modernity. It should resonate with the audience, conveying expertise and trustworthiness.

Target Audience

Our refined target audience comprises professionals, including decision-makers, executives, and stakeholders within the industry. These individuals value innovation, professionalism, and reliability in their business interactions.

Desired Action

Encourage the audience to engage more actively with the B2B offering, fostering brand recognition, trust, and fostering further exploration of their services or solutions.

Key Message

The design system aims to visually communicate GEICO's commitment to enabling seamless connections and fostering trust in B2B relationships.

Brand Guidelines

Adhere to GEICO's existing brand guidelines while integrating a new color, custom-made patterns and unconventional mascot usage to enhance visual appeal and recognition.

Unique Selling Proposition

The evolved design system showcases GEICO's commitment to innovation and professionalism, setting them apart as a forward-thinking partner for B2B collaborations.

Key Competitors

Competitors in this sector have embraced design innovation. GEICO's goal is to differentiate by leveraging a refined design system that resonates uniquely with our audience while aligning with our brand's identity.

Additional Notes

Conduct A/B testing on various design elements to optimize for maximum audience resonance. Collaborate closely with the communications team to ensure seamless integration across all B2B touchpoints.