Tone and Feel

The design system should exude professionalism, innovation, and reliability while incorporating elements of approachability and modernity. It should resonate with the audience, conveying expertise and trustworthiness.

Target Audience

Target individual consumers, including professionals and families, who value innovation, reliability, and trustworthiness in their insurance provider.

Desired Action

Encourage potential customers to explore GEICO's insurance offerings, driving brand recognition and fostering trust.

Key Message

Communicate GEICO's commitment to providing seamless and trustworthy insurance solutions.

Brand Guidelines

Adhere to GEICO's existing brand guidelines while integrating a new color, custom-made patterns and unconventional mascot usage to enhance visual appeal and recognition.

Unique Selling Proposition

Adhere to GEICO's brand guidelines, incorporating a new color, custom patterns, and unconventional mascot usage to enhance visual appeal and recognition.

Key Competitors

Differentiate from competitors by leveraging a refined design system that resonates uniquely with our audience while staying true to GEICO's brand identity.

Additional Notes

Conduct A/B testing on various design elements to optimize audience resonance and ensure seamless integration across all customer touchpoints.