GEICO IN WASHINGTON, DC

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ART DIRECTOR & DESIGN LEAD
2024–PRESENT
 

• Manage/mentor a team of 4 designers working across digital, print & motion

• Built scalable design systems used by over 100 internal and agency partners

• Collaborate with stakeholders to turn briefs into clear, compelling creative

• Streamlined team workflow and cut production timelines by 25%

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LEAD GRAPHIC DESIGNER
2022–2024

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• Directed campaign creative for 40+ initiatives annually across digital channels

• Contributed to a campaign that increased engagement by 30%

• Delivered 150+ assets per quarter while ensuring brand consistency

• Helped shape evolving brand guidelines and shared best practices with team

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SENIOR GRAPHIC DESIGNER

2022–2024
 

• Designed 300+ assets annually, including signage, digital display & direct mail

• Introduced new internal review systems, reducing revision rounds by 50%

• Partnered with writers, marketing & UX teams to create cohesive campaigns

• Managed timelines & budgets while balancing creative vision & business needs

 

GRAPHIC DESIGNER

2018–2020

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• Created digital and print assets for 10+ national campaigns annually

• Used testing and user data to improve design effectiveness by 15%

• Developed asset libraries that supported audience targeting & personalization

• Presented concepts clearly & collaborated across marketing & product teams

 

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WHOLE FOODS MARKET IN BALTIMORE, MD

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STORE GRAPHIC ARTIST & SIGNMAKER
2016–2018

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• Created digital and print assets for 10+ national campaigns annually

• Used testing and user data to improve design effectiveness by 15%

• Developed asset libraries that supported audience targeting & personalization

• Presented concepts clearly & collaborated across marketing & product teams